add an account based autonumber field to deployment that could be used as a friendly reference
This could be automatically prefixed to friendly name of the deployment.
Sth like "000035"
Could be a simple counter (that I see you have implemented "This is your NNth deployment...").
If the autonumber would pop up automatically then I would not need to figure out a reference and type it myself.
Currently, info that potentially could be used: datetime (too long) , url (way too long)