In the same way you enable Jest tests to run during deployment like that:
https://docs.gearset.com/en/articles/5204895-pilot-feature-source-control-setup-for-lwc-test-runs
We would need to run UTAM tests:
https://utam.dev/guide/introduction

Those are stored in utam folder and as sucha re not deployed to Salesforce org but rather "ran" by the test system.
UTAM is very similar to Jest but do a simulated browser test (including integrated services and login of users) that covers full scenario and several pages. It's possible by using Chromedriver through WebdriverIO. All these are nodejs libraries used by UTAM.